Use These Secrets of Online Marketing Measurement to Put More Money in Your Bank Account

Click Thru Stats has lots of great uses. You can use it to:

• Track clicks on URLs (also called links)
• Track clicks in your Google AdWords and Overture campaigns
• Track clicks on banner ads
• Track clicks in PPC campaigns
• Track conversions from all your clicks
• Split test your advertising landing pages
• Track clicks in email newsletters
• Track clicks in email advertisements
• Hide your affiliate links to prevent spyware/scumware from stealing your commissions
• Consolidate your affiliate click tracking

Click Thru Stats helps you make better, faster decisions with your online marketing.

Here are six different scenarios that illustrate the power of Click Thru Stats. You may want to print this out, because even if you don't use Click Thru Stats, being able to handle these scenarios will make a huge difference in your success online.

Scenario 1 - "How Many Clicks Did I Get?"

Have you every asked that question? Probably. And if not, you should. When you're running a banner campaign, a Google campaign, or an ezine advertisement, it's important to realize that the click is the most basic unit of measurement in online marketing. If your prospects are not clicking, they're not buying.

Unfortunately, despite its crucial importance, it can be kind of a hassle to track clicks. Here are a few reasons why:

• The site where you are running your ad does not give you click data (this is far too common)
• If they do provide click data, you have to log in to their sytem to see it. That's not a big deal if you only advertise on one or two sites, but it's a huge pain if you advertise on more than four or five.
• The above are also true for email newsletters. The majority of e-zines do not provide even rudimentary click thru data.

Bottom line: don't rely on other people to give you the data you need.

Scenario 2 - Conversion Rate Tracking

If the click is the fundamental unit of measurement, then measuring conversion rate is the key to success.

Suppose you are running several banner campaigns that generate lots of clicks. That's great because you're getting lots of traffic, but how do you know which ones are producing sales?

Conversion rate tracking, that's how. With Click Thru Stats you can see not just which ads and links are producing clicks, but exactly which campaigns are producing profits.

Scenario 3 - A/B Split Testing

If you've ever done any direct marketing - and let's face it, all Internet marketing is direct marketing - you may have learned the golden rule of direct marketing: test everything.

The most common method of testing is banner and text-ad creative. For example, savvy users of Google AdWords know you can test several different versions of your ads and see which produces the most clicks.

But what about the landing page?

While banners, e-zine ads and PPC search engines will drive traffic to your site. It's the landing page - the page they see when they click thru to your web site - that "closes the deal." The landing page can make or break your online campaign. And here's a secret you can take the bank: every landing page - even the top performers - can be improved.

But how do you know what works best? A simple but powerful tool called A/B Split Testing. With split testing, you can create two landing pages and let them face off in real time to see which products the most profits.

Historically that split-testing of landing pages has been difficult to do. Many online marketers don't test landing pages at all, or sparingly at best. But now running split tests is a 5-minute operation with Click Thru Stats.

Scenario 4 - Email Marketing

As you may have heard, building an email list is the most important thing you can do to accelerate your online business. And marketing to other sites' lists is also a great traffic generator.

Click thru tracking for email newsletters has been available for several years now. But the truth is, most sites don't use it. Why? Because setting up trackable links in your newsletters is a huge pain in the @ss.

Until now. Click Thru Stats has made setting up trackable links as simple as cut and paste. Here's how you do it:

1. Write your newsletter like you normally do
2. Copy the text of your newsletter into our Bulk Text Replace utility
3. Click Thru Stats scans your text for links and provides you with a list of potentially trackable links
4. Select which links you would like to track
5. Click Thru Stats creates the trackable links and automatically replaces the links in your text with the new trackable links
6. Marvel at how fast and easy that was

That's it! Now you can track every link in your newsletter all the way through to conversion.

Scenario 5 - Affiliate Link Cloaking

If you do affiliate marketing, you probably know that there are lots of unscrupulous adware and scumware software products that will hijack your affiliate links, redirecting them through their own affiliate IDs. (If you haven't heard about this before, do a Google search on "scumware.")

This is downright criminal. They are stealing your money! And until now there was nothing you could do about it.

That's the beauty of Click Thru Stats. By creating Click Thru Stats trackable links for all your affiliate links, it's now impossible for these cheats to hijack your links and thus steal your affiliate revenue.

Scenario 6 - "Key Click" Tracking

Sometimes on your site you may want to track how a specific link is performing. Some examples:

• You want to see how many people are clicking from your landing page to a demo page
• You want to see how many people click from your home page to your newsletter signup form
• You want to see whether people are leaving your site through links you have to external sites

Theoretically you can get this information from your log files, but this kind of data often gets lost in the clutter. Because log file analysis programs have to look at every page on your site, it's hard to isolate one specific link from all the other stuff it reports on.

Click Thru Stats empowers you to see exactly what is going on by allowing you to define these "key click points" and monitor how often they are triggered.

Give it a Try

If you've read this far, you know that Click Thru Stats gives you incredible power to track your links, test your landing pages and figure out what converts. Why not take the FREE, no-risk 30-day trial?